Coffee Value Chain Exploration Program
Explore the intricate value chains of coffee, one of Kenya’s most iconic beverages.
- When: April 14 - April 17
- Where: Tatu City / Kiambu
This immersive four-day program provides students with hands-on learning across the entire coffee value chain, from cultivation to retail. The program helps students to identify areas for innovation in a value chain by deepening their understanding of economic, environmental, and social dimensions. Using the coffee industry as a model, students develop transferable skills, engage with experts, visit farms and processing facilities, and tackle innovation challenges. This holistic approach prepares them to be ecopreneurs aware of farm-to-table processes.
Learning Activites
Through this program, students will explore the coffee value chain, engage with industry experts, and reimagine their role in shaping its future—culminating in a pitch competition to share their bold ideas.
Expert talk on trade and export
Examine ethical trade insights
Distribution and retail
Explore coffee’s supply chain
Future Founders Lab
Get creative with coffee branding
Coffee Processing
What lies behind good coffee
Roasting and packaging
The end-to-end process
Exploring the coffee market
Enhance coffee's impact
Learning Outcomes
Students will gain a deep understanding of the coffee value chain, from cultivation to retail, while developing entrepreneurial and problem-solving skills. They will analyze industry challenges, such as climate change and workforce roles, and propose sustainable solutions. Through branding and marketing exercises, they’ll explore consumer engagement strategies. Hands-on activities and team collaborations will strengthen leadership, negotiation, and communication skills, culminating in a pitch competition where they present innovative business ideas to industry professionals.
